Case Study: How We Got 50,000 Views from Reddit in One Week
In March 2024, we ran a Reddit marketing campaign for a SaaS client in the productivity space. The goal was simple: drive qualified traffic to their landing page. The result: 50,247 unique visitors in 7 days from Reddit alone, with a 4.2% conversion rate on the landing page.
Here’s exactly how we did it.
The Setup
The client had a new productivity app targeting remote workers and team managers. They had no existing Reddit presence and a limited budget of $800 for the campaign.
Week 1: Research (Days 1–2)
We identified 12 target subreddits with a combined subscriber count of 8.2 million. We filtered for communities where:
- Link posts were allowed
- The community actively engaged with tools and resources
- Average post karma for “top” posts was achievable (under 2,000)
The Content Strategy
Instead of posting a promotional ad, we created a free resource: a downloadable “Remote Team Productivity Checklist” — 47 items across 6 categories. The resource was genuinely useful. The landing page offered the download in exchange for an email address.
Reddit users have an allergic reaction to advertising. Framing your content as a free resource rather than a product pitch is the single biggest factor in whether a marketing post succeeds or fails.
The Launch (Day 3)
We posted to r/productivity (1.4M members) at 9 AM EST on a Tuesday. Within the first 30 minutes, the post received 47 organic upvotes. We then activated a 100-upvote package to push it to the top of the “hot” tab.
The Results
Within 6 hours the post was on the r/productivity front page. It crossed to r/all at hour 14 with 1,247 upvotes. By the end of day 1: 22,400 unique visitors. By the end of the campaign: 50,247 visitors, 2,110 email captures, $0 spent on ads.
Want to replicate this? Start with our upvote packages to give your content the initial momentum it needs.